Orlando's Favorite Gift Boutique
Turning Lemons Into Lemonade | Driftwood Market Gets New College Park Location

In life, we have a choice to let unfortunate circumstances define us, or rise above them and use them as the inciting incident to fuel bigger and better things. This choice is one, that can define us as human beings and one that also allows others a glimpse into our souls. All too often, it's far easier to give up, cry out against the injustice and remain unchanged for the better, despite the opportunity that exists.

As many of you have heard, we were just given a two week notice of Artegon's impending closure. Yes. a. two. week. notice. For so many of us, there were indelible blood, sweat and tears poured into our stores at Artegon. And in addition to the heart that went into building each and every one, there were large monetary investments. Driftwood Market completed our build out and opened at Artegon on November 18th, 2016, at which time mall execs gave absolutely no indication that in just 2 short months, the mall would be ceasing operations completely. In fact, at that time, it was 'sold' to us that the mall had plans for expansion, bringing in an artisan food wing in 2017 and by the end of the year, would rival the Chelsea Market in New York. The ceasing of operations on January 26th, was never uttered.  When tenants were given notice on January 12th, to vacate by January 26th, absolutely no reason was given for the closure. It was said that, at that time, the property had NOT been sold. A potential sale we were all aware of, but assured that Artegon would remain in operation despite any sale. Shame on you, Lightstone Corporation and Paragon Outlets. Shame on you. These are people's lives. Not to be confused with pawns in your corporate game of chess. Many of the losses from this act of extremely poor business are far greater than those of Driftwood Market, and for them, my heart breaks. Despite the losses we've suffered as a result, I can't and won't let this define me or the business I have worked so hard in creating over the past few years.  I am simply choosing to see this as a blessing in disguise, paving the path to bigger and better things for Driftwood Market. Holding onto the anger and dwelling on the injustice of Lightstone's actions, I simply cannot.

Driftwood Market will absolutely turn these lemons into lemonade and as such, I am incredibly excited to announce that we've partnered with The Shoppes of College Park to bring you the best gift boutique in Central Florida! The store, located at 2308 Edgewater Drive, will continue to be an eclectic mix of gifts for every occasion. Expanding our designer apparel and vintage home decor lines is something we've been working on for quite some time and we couldn't be more excited to introduce Donna Price's refinished vintage furniture pieces to the store. I cannot thank Silvia and Jim Lakey enough for believing in Driftwood Market and inviting us to join them in their venture. So, cheers to new beginnings and many prayers that all of Artegon's vendors come out bigger and better on the flip side!
Driftwood Market Shoppes of College Park Gift Boutique
January 25, 2017 by Bonnie DiCocco


Bryan Fifer

Bryan Fifer said:

I’m so proud of you Bonnie for your positive outlook and for using this very unfortunate event to leap you into a bigger future! I know first hand how much heart, sweat, tears and money goes into the buildout and launch of a business. I can’t imagine getting that news after just 2 months. Your courage to pick up and move on is inspirational! Wishing you all the success in the world. We can’t wait to visit the new store!!

Leave a comment

Please note: comments must be approved before they are published.

fbq('track', 'ViewContent');